Is This The Death Of Email Marketing?

I’ve seen a few questions this week about the ‘impending death’ of email marketing and I would like to just add my two cents into the conversation.

I’m not going to bore you with fascinating stats on how many emails are sent per day or how many email accounts are currently registered but I can assure you there’s a lot. Billions in fact.

But with the average office worker receiving 121 emails per day (sorry for the boring stat) it is getting increasingly harder to stand out in the inbox.

So is email marketing dead? Not by a long shot.

ROI

Email still offers the best ROI than ANY other marketing channel. According to recent surveys (I hear you yawning but stick with me) for every dollar spent on email marketing it generates $38 in revenue. A near 4000% return on investment isn’t too shabby.

Traffic

Your email list is the single BEST traffic source that you can have. No-one can take you list away from you once you have built it (although you should export and back it up frequently). Every other platform that you drive traffic from can dry up overnight. I have had Youtube and Facebook accounts shut down with no warning, I have worked tirelessly on SEOing websites and articles to rank on big G’s page 1 only to have an algorithm change and I’ve disappeared off the face of the internet. If you relied solely on that traffic you could be out of business pretty quick.

Having said that it is important to build a following on other channels. Your email list is highly important but it isn’t the ‘be all and end all’. You have to focus on building a following on other channels such as Twitter, Youtube, Facebook to gain maximum exposure. It isn’t so much ‘the money is in the list’ anymore the money is in your ‘audience’. But ultimately you should be trying to get them on your list.

Push Button Riches

The beauty of email marketing is the fact that it is the closest thing to ‘push-button’ as you can get. As much as I hate the term ‘push-button riches’ it is the closest that you are going to get. You type out an email, push the ‘send’ button and you can make money. Obviously a lot of work goes into making that possible but you can literally ‘click send and make money’

A quick tip is don’t give away too much free stuff. You will train your list to just expect free stuff all the time and the moment you try and sell anything to them they will react like you just slapped their mother. Set precedence from the get go that you WILL do the unthinkable and actually be selling to them. For those who don’t like it they will unsubscribe and good job because you don’t want a list of freebie seekers anyway.

 

Standing Out In The Inbox

So how do you stand out in the inbox?

I have learnt a unique concept from the email marketing specialist guy Ben Settle called ‘infotainment’. As the name suggests it is combining information and entertainment. You should never just ‘hard-teach’ in your emails. you will bore the pants off your subscribers, there is no shortage of ‘hard info’ on the internet in fact we are drowning in it so you need to be different.

Entertain your audience whilst adding value.

There are numerous ways you can do this but one of the most effective is to tell stories.

You can tell stories about yourself, you can tell stories about other people. Whether they are funny stories, inspiring stories or emotional stories.

Try and connect with your audience on some level. If you trigger and emotion in them they are more likely to resonate with you.

This leads onto my next point, you need to polarize your audience. For every few fans I get there are a few people that can’t stand me and I’m fine with that. I would rather have 100 raving fans that really ‘get’ me than 1000 subscribers that are indifferent.

I quote Ben Settle ‘indifference will kill your business’

If you try and be everything to everyone you will be nothing to no-one.

The most important thing is to be yourself. Don’t be a warmed up version of somebody else. Your subscribers will see through you when you’re trying to fake it.

You also want to vary up your emails. Ultimately we are in the email marketing business to make money but if you just ram promos down your subscribers throats every day without adding any value then you will ‘churn and burn’ your list.

The best way to do this is to use the ‘infotainment’ method I talked about previously and segway into whatever you’re selling.

One day you could tell a story, the next you could tell your subscribers about something that has pissed you off that day or a story you saw in the news and give your take on it.The next day you could use a parable story, the next day you could send a blatant promo email. TIP- These work best when you poke fun at the fact the email is a blatant promo. I have seen Ben Settle and Frank Kern both do this by using the subject line ‘blatant promo inside’.

You get the idea. Vary up your emails so you don’t bore your subscriber. Keep their interest piqued so they don’t know what to expect from you.

I could talk for hours about email marketing but I want you to finish this post by the end of today so i’ll end it there.

However you can only make a success of email marketing if you actually have an email list.

If you want to discover how you can get started building a highly profitable, super responsive email list then you need to check out Guerrilla List Building

This is a comprehensive, evergreen video training course which reveals the exact strategies the 6 and 7 figure marketers use to build mammoth lists of ‘hyper-buyers’ and how you can too starting RIGHT NOW

Check it out Guerrilla List Building

I hope you got some value from this post, please leave me a comment below.

 

 

 

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2 Comments

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