Failing To Plan is Planning To Fail

As the weeks and months are wearing on (wow is it 1st of May already?) I am seeing more and more why so many people never make it in this industry. You have to be willing to keep pushing forward every single day even if sometimes it feels like you’re not getting anywhere.

For instance you need to be creating and uploading Youtube videos even if it feels like no-one’s watching, you need to be writing blog posts even if you feel like no-one’s reading them, you need to be posting regularly on Facebook and Twitter (or whatever social platforms you’re using) every day even if you think no-one actually cares.

My mentor has always told me ‘it might feel like no-one cares now, but one day they will and there needs to be something there’. You need to have a ‘content-busy’ blog that looks regularly updated, Youtube videos going up consistently, social media updates every day. Man it becomes an absolute chore at times and the worst part of it is, all the content you’re putting out is free. You’re not even making any money from it. This is the main reason why most people don’t succeed, they can’t sustain the work involved for the little reward in the beginning.

I know as much as the next guy how much of this ‘free content creation and distribution’ can be a pain in the ass but it is 100% essential to your online success. You have to be recognised in your industry as a person of authority and start getting ‘eyeballs’ on your content before you can build enough credibility to sell anything to people, this is especially true in the ‘make money online/internet marketing’ niche (I hate that phrase, I prefer ‘digital marketing’) as everyone is so damn skeptical about everything.

But hey, it’s a necessary evil so if you have to do it, then you have to have a plan. When I first started doing my content distribution campaigns I would be so dis-organised which makes everything take 10 times as long. I would write a blog post on one ‘topic’ then try and create 3 Youtube videos on 3 more then think of other things to post on Facebook and Twitter. By the end of the week I felt absolutely drained and I was struggling to come up with new topics all the time. This is when I discovered something called content recycling.

This a concept of creating some content and re-purposing it over multiple platforms for maximum leverage. This allows you to create ONE piece of content for the week and this will be enough to create enough content for the whole week across all of your platforms. But you need to have a PLAN OF DISTRIBUTION.

This is now my ‘content distribution plan’-

Write one blog post at the same time per week (600-1000 words usually) share across all platforms and mail to my list.

Use the content from that blog post to create 4-6 Youtube videos which are uploaded to Youtube every day.

Copy Youtube URL onto blog as a ‘video post’ and share across all platforms every day.

Take snippets of content from the blog post and share across all platforms. Facebook profile and Twitter 3 times a day and Facebook page once a day.

I also have some old accounts with Linkedin and Google Plus which I have had for years that have some good connections so I share across them as well but they aren’t my main focus.

But can you see how with one 600-1000 word article I have managed to create a whole weeks worth of content to distribute everywhere.

This is how you maximise your content leverage.

But you don’t have to stop there. You could start a podcast as well, you could share pictures across Instagram, once you have to plan and system in place it’s not as difficult to incorporate other platforms.

So when you’re are planning your ‘content distribution’ it doesn’t have to be as daunting as it first feels as long as you have a plan.

Failing to plan is planning to fail.

Feel free to leave me a comment below, I would love to hear any of your content distribution strategies




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